Cool Areas: Historic church in downtown Lansing is the new home of branding and marketing agency – Lansing State Journal


Workers moved into the area earlier this month. Wochit

LANSING — Tiffany Dowling all the time beloved the previous nook church just a few doorways down from her marketing and branding agency on Seymour Avenue. 

The constructing at 221 W. Saginaw St. went up on the market round the time Dowling was beginning looking for a larger area for M3 Group. She checked out different downtown areas, however nothing appealed to her like the 125-year-previous church. 

"I'd drive by this [building] on daily basis," she stated. "I wished it to be mine." 

She closed on the now-7,800-square-foot constructing final 12 months and renovated it at a value of $625,000. M3 Group moved into the historic church earlier this month. 

Whereas the renovated workplace has a trendy really feel, there are small nods to the constructing's historic previous scattered by way of the constructing. 

The big staircase resulting in the new ,000-square-foot mezzanine stage is produced from previous beams. Engraved radiators and the church's authentic tin roof are nonetheless intact. Doorways from the authentic constructing at the moment are desks, together with the one in Dowling's workplace in the church's former attic.

The church was constructed in 1892 for a German Methodist Episcopal congregation. Till 1919, all of the providers have been held in German. In 1968, the Seymour Avenue Methodist Church joined with the First United Methodist Church, leaving the constructing empty

Since then, it has been home to an engineering group, a nonprofit, a daycare and a legislation agency. 

With the latest renovation, M3 Group's colours — blue and inexperienced — are complemented with splashes of orange. Native artist Jason Keusch created 5 items for the workplace, together with paintings that comes with an overview of the state of Michigan and an American flag. 

From the begin, Dowling wished to combine items of the authentic church into the new design. 

"I like that juxtaposition of taking one thing conventional and including that trendy aptitude to it," she stated.


M3 Group affords public relations, promoting and communications providers in addition to occasion planning and social media administration. It additionally publishes Capital Space Girls’s Life-style, Larger Lansing Enterprise Month-to-month and ing Journal.

Dowling based the firm in 2002 after working in journalism and communications. She stated her work with Neogen Corp. helped her choose up a range of abilities in marketing and communications. 

"I like to resolve issues and see the huge image," she stated. 

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The enterprise has 25 full-time staff and a handful of interns, however the new area has room for round 50. If wanted, the workplace's multipurpose areas might be remade into extra workspace to let the enterprise develop with out feeling cramped, Dowling stated.

Previous to the transfer, staff have been separated in two buildings. Having everybody in the identical space modifications the working dynamic and makes communication simpler, stated Kristine Richmond, a public relations specialist for the firm. 

"Now that we're all in one room, it is extra of a collaborate area," she stated. 

Richmond stated she particularly likes the openness and the flexibility of their new digs. Workers can simply swap from working in a social surroundings to a quieter area. 

"I feel (Dowling) actually thought of the huge image of how inventive groups assume and how we prefer to work." 

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Contact reporter Haley Hansen at (517) 267-1344 or Observe her on Twitter @halehansen.

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Cool Areas: Historic church in downtown Lansing is the new home of branding and marketing agency - Lansing State Journal