In the Bronx, the erstwhile History Channel building gets a modern office makeover – Curbed NY

Mott Haven’s 20 Bruckner Boulevard is probably greatest identified to New Yorkers as the History Channel building, although the 15-year-previous billboard was replaced by an iHeartRadio signal final summer time. However the former signal’s legacy has endured, each in the minds of New Yorkers, and inside the building itself.

Since February, this former ice manufacturing facility has been in the midst of a conversion and restoration so it may be marketed as an office house to tech firms. Curbed not too long ago had a likelihood to tour the 5-story building, which is positioned proper subsequent to the entrance of the Third Avenue Bridge.

The challenge is being developed MADD Equities, led by Jorge Madruga, together with one among the house owners of the property, Drew Katz. It’s a part of an onslaught of new development happening in the South Bronx. In August, the Chetrit Group and Somserset Companions broke ground on their seven-building complicated at 101 Lincoln Avenue and 2401 Third Avenue, on the Harlem River waterfront—it’s the borough’s largest non-public growth ever.

However all that change doesn’t come with out controversy; Bronx residents have raised considerations about the impression of those developments, and questioned who they’ll really cater to. Katz insists that the 20 Bruckner Boulevard challenge is focused towards Bronx residents and enterprise house owners with builders providing the house at inexpensive rents, and inspiring locals to open companies in the retail portion of the building.

Whereas 20 Bruckner Boulevard hasn’t but secured a tenant, the house owners are hoping to ship it vacant to a tenant who can customise the house as they want. The building has been owned by the similar household for a few a long time now, and income alone from the billboard allowed them to carry on to the construction till the proper growth alternative arose.

Even in its uncooked state in the present day, a few of the building’s most interesting options are nonetheless seen. The builders have held on to the History Channel signal and can probably repurpose it inside the new house; the building additionally comes with wherever between 17- to 22-foot ceilings—in a single former ice-making annex, the ceiling top is a staggering 60 toes.

There are additionally huge arched home windows that flood the house with gentle, a lot of which had been added throughout the redevelopment course of. The builders are planning to create a rooftop deck for future tenants, and in August they told the Industrial Observer that if the building rents to a faculty, the roof could possibly be used as a playground.

Views from the roof.

20 Bruckner Boulevard additionally has an attention-grabbing historical past: The construction was constructed at the flip of the century by American brewer Jacob Ruppert, who is probably greatest referred to as the secondproprietor of the New York Yankees, and the man who constructed the unique Yankee Stadium.

When the scaffolding on the building comes down later this month, will probably be the first time in almost 20 years that the building will probably be totally seen to the neighborhood, in keeping with the builders. Building work isn’t too far-off from wrapping up, and conversations with potential tenants are ongoing.

The annex with the 60-foot ceiling heights.

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In the Bronx, the erstwhile History Channel building gets a modern office makeover - Curbed NY