Rocket Fiber advert's futuristic view of downtown Detroit just 'theoretical' – Crain's Detroit Business (weblog)
"Purely a theoretical cityscape."
That is the time period a spokesman for Dan Gilbert's Rocket Fiber used to explain the aerial view of downtown Detroit portrayed in an commercial for the excessive-pace web service on the wall of a constructing at Grand River Avenue and Bagley Road.
So do not learn an excessive amount of into the banner, fellow actual property observers. What we see there's downtown Detroit by way of the lens of somebody who has been in a TARDIS and battled the Daleks.
My curiosity was triggered when a eager-eyed supply on Sunday afternoon despatched me a photograph of the advert, which depicts downtown in a futuristic, eye-popping setting and consists of a number of buildings which can be fully unrecognizable.
Oh, and there is a spaceship close to one of them.
Purple flag? Sure, maybe, however I would not be doing my job as a reporter if I did not ask: Is that constructing close to the spaceship one thing that is within the works? (Sure, I perceive how foolish that query sounds.)
Gilbert, who has turn into metropolis's most outstanding and influential developer this decade, is at instances coy and playful, the occasional dropper-of-clues about upcoming plans in surprising locations and settings. So the supply and I questioned: Is Gilbert hinting at one thing that his Bedrock LLC actual property firm is engaged on?
"It is purely a theoretical cityscape … the concept being what Detroit would possibly appear to be sooner or later. It goes together with utilizing Rocket Fiber to 'future proof' a enterprise — i.e. with Rocket Fiber you may by no means have to fret about continuously upgrading your infrastructure to maintain up with future applied sciences," stated Tom Goulding, communications supervisor for Gilbert's Rock Ventures LLC.