Dino Micheletti anticipated the Sunday mushy opening of Romeo’s Coffee at 2499 Telegraph Ave. to be a quiet day. He hadn’t broadly marketed that the restaurant, in a newly transformed trendy constructing, would lastly be open for patrons. He deliberate to promote that the café was open for enterprise when he held a grand opening celebration on the finish of April.
Apparently, Cal college students didn’t get the phrase. From the time the café opened on Sunday till it shut it was full of individuals attempting its “romance-themed” coffees, named “Straight to Heaven,” “Love Potion Quantity 9,” “Cupid’s Arrow” and the like.
“It was overwhelming how many individuals confirmed up,” mentioned Micheletti. “It was brisk all day.”
Micheletti knew then he didn’t have time to slowly retool his operations. So on Monday, he closed the café, which is positioned within the house that after housed the Shakespeare & Company bookstore for greater than 50 years. He and his employees reviewed all of the kinks they'd encountered the day past and discovered how to repair them.
However even then, his new clients wouldn’t go away them alone. Micheletti’s employees had left a be aware on the closed entrance door along with his cellphone quantity so distributors might discover him. By the top of Monday, he had acquired 13 texts and two calls from would-be clients asking when Romeo’s Coffee would re-open, he mentioned.
On Tuesday, Romeo’s Coffee reopened and enterprise has been “brisk,” ever since, mentioned Micheletti. It's usually three-quarters to full always.
There's tremendous quick Wi-Fi, mentioned Micheletti, however up to now he hasn’t encountered squatters who nurse one cup of espresso for eight hours.
The café has one part for pour-over espresso, which can function round 20 completely different coffees and one for espresso drinks. The coffees have a caffeine score system 00 to 03 to designate the efficiency. Their coffees vary from decaffeinated to very sturdy, mentioned Micheletti.
Romeo’s Coffee can also be serving a lineup of native pastries from Starter Bakery, in addition to juices, bagels, and sandwiches.
In 2014, Telegraph Companions LLC purchased the constructing, which sits on the nook of Telegraph and Dwight Approach. The partnership, which incorporates, Ito Ripsteen, fully transformed the house after Shakespeare & Company shut its doors in June 2015 after 51 years in enterprise. Ripsteen reworked the previous retailer right into a glossy and trendy house, not one thing seen steadily on Telegraph Avenue. Micheletti had hoped to open Romeo’s Café within the fall of 2016, however the constructing permits took longer than anticipated, he mentioned.